Shad Gregory Moss (born March 9, 1987), better known by his stage name Bow Wow (formerly Lil' Bow Wow), is an American rapper, actor, and music producer. He released his debut album Beware of Dog at age 13, under the stage name Lil' Bow Wow, which he carried until his 2003 album Unleashed, when he changed it to simply Bow Wow. Two more albums followed, Wanted in 2005 and The Price of Fame in 2006. In 2007, he released the collaboration album Face Off with Omarion.
At age five, he started his career in rap using the name "Kid Gangsta.” One year later, in 1993, he performed at a Chronic tour in Columbus, and was noted by rapper Snoop Dogg and rapper Dr. Dre, who then gave him a stage name, "Lil' Bow Wow.”
His first album features Snoop Dogg, Jagged Edge, JermaineDupri, Xscape, Da Brat, & many more. It launched the singles, "Bounce With Me,” "Bow Wow (That's My Name)" featuring Snoop Dogg, "Puppy Love" with Jagged Edge, & Ghetto Girls.” It sold nearly two and a half million copies.
In 2001, he released his second album, Doggy Bag. Singles from the album were "Take Ya Home" with Jagged Edge, and "Thank You.”
In 2003, he released his third album, Unleashed. He wanted to drop the "Lil" out of his name and called himself "Bow Wow." The first album single was "Let's Get Down," featuring Birdman, the founder of Cash Money Records. This single became a success.
In 2005, Bow Wow released his fourth album, Wanted. The first single was "Let Me Hold You,” featuring Omarion. This song became a hit. The album was certified double platinum. Guest appearances include J-Kwon.
In 2006, Bow Wow released his fifth album, The Price of Fame. His first single was "Shortie Like Mine,” featuring Chris Brown. This became a hit. The second single was "Outta My System,” featuring T-Pain, which became a huge success.
Bow Wow and Omarion released a collaborative album on December 11, 2007, entitled Face Off. The first single was "Girlfriend," which peaked at #33 on the Billboard Top 100. The second single is "Hey Baby (Jump Off)."
Bow is currently working on his seventh album entitled H.I.M. (History In Making).